14
EDITÉUR PLUS
The prize that will put the New Talent Search winner on the map includes :
• Representation by The Fashion Agent for 1 year
• Show a collection at SA Fashion Week Spring / Summer 2017
• Access to SA Fashion Week Fashion Trade Event and Pop-Up shop
• A trip to London Fashion Week , which includes a return ticket , accommodation , transfers and access to shows / exhibitions
SAFW Sunglass Hut New Talent Search
“ There are a lot of good voices that come out . We ’ ve got our own stories to tell , whether it ’ s music or art or fashion and the world is ready to embrace that .” Earl Kopeledi , Marketing Manager Sunglass Hut “
Since it ’ s establishment in , 1993 by South African fashion week , the New talent search competition has grown to showcase some of the most iconically innovative talent South Africa has to show . The competition has seen successors such as Jacques van set Watt of Black Coffee , Terrence Bray , Maya Prada and some of the more recent talent such as Roman Handt , David Tlale , Take Care , Anmari Honiball and Jenevieve Lyons .
From 2016 ’ s winner , Lumin , we were dazzled by their collection of brown African soil tones layered with deconstructed elements of spot colors and patterns that enhanced the simplicity of their construction . With high hopes for the future , judges -Aspasia Karras ( publisher for the The Times media magazine supplements ), Earl Kopeledi ( marketing manager for Sunglass Hut ) , Annette Pringle Kolsh ( The fashion Agent ), Sandy Rogers ( trend analyst ), Papama Ramogase ( founder and creative director , Butter Pudding ) were impressed by what the new talent had to show .
From an impressive 80 entries , the selection was narrowed down to 8 finalists . The portfolios were judged on professionalism , previous works , and garments presentation . The finalists were namely AGEO by Arnold Phasha , Kentse Masilo , Ipikoko , I Am , Danielle Frylinck Design , Liu Liu , Turner Studio , and MmusoMaxwell .