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EDITÉUR PLUS
As the definitive destination for the latest trends in premium eyewear with over 3000 retail
spaces worldwide, Sunglass Hut has earned its credit for being at the forefront of fashion. As
the curators of Luxury Fashion eyewear Sunglass Hut established a relationship with SAFW
to support the local fashion industry in promoting up and coming design talent. The highlight
for Sunglass Hut’s partnership with SA Fashion Week is the New Talent Search. Created by SA
Fashion Week director, Lucilla Booyzen, the search is a platform for young designers to prove
their ability to create a Collection that achieves the fine balance between commercial and
aesthetic appeal.
“One of the most difficult challenges for a start-up designer today, is the breakthrough to retail.
A sure way for designers to fast track their careers is through entering fashion competitions.
It pushes young businesses into the media spotlight which then leads to social media share of
voice and in turn has an immediate effect on the growth of a young label”, says Booyzen.
“It is our 3rd year partnering with SAFW and based on the growing number of entries year
on year it is clear that this relationship has driven major interest and is a key platform aiding
the development of South African fashion. We have been privileged and humbled by the
opportunity to invest and help nurture the undoubted talent we have in this country” Earl
Kopeledi, Marketing Manager for Sunglass Hut SA
EDITÉUR PLUS / THE FIFTEENTH ISSUE