Editéur Plus Editéur Plus - The Twelfth Issue | Page 19
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EDITÉUR PLUS
JACK
RABBIT
ARTISIAN CHO COL ATE
Stephanie van Vuuren is currently dealing with a
serious chocolate addiction, which is a real problem,
especially when the product she is addicted to is
what she wants to sell, so that she can buy more to,
in essence, satisfy her addiction. Yes, it is a joke, but
there is an element of truth behind the lighthearted
remark.
Initially, before the start of her successful company,
Stephanie found herself bored when buying
chocolate. There was nothing new and exciting in
the local chocolate industry which would make her
want to rip open the packaging, pushing aside every
thought of trans fat and calories. While she always
had an appreciation for chocolate, it was not until
her trip to Europe, namely France, that she started to
have a passion for the cocoa-infused candy.
When she was in Europe she spent a huge amount of
money tasting and experiencing everything that she
could, exploring all the different places. While she was
there, she spent time talking to some chocolatiers, and
she realised that making chocolate is an extremely
personal practice. These people explained that many
of their flavours are combinations of other tastes and
textures they had wanted to experience themselves.
It changed the way she thought about the process
and how she approached every tasting experience.
Stephanie was struck by the initial crack of the
perfectly tempered chocolate shell, the sensation of
the taste and texture of the filled content spreading
across her palate with a soft-mouth composition, and
a clean finish that left not even a trace of a residual
fatty taste and layer in her mouth.
EDITÉUR PLUS / THE TWELFTH ISSUE