Editéur Plus Editéur Plus - The Fourteenth Issue | Page 134

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EDITÉUR PLUS
business. ‘I use a minimalistic approach that
involves thinking before consuming.’ The pro-
cess is organic creating a completely natural
product. Glass is used instead of plastic for
packaging and printing is done by printing
companies who use certified carbon neutral
printers. The Cape Town designer uses local-
ly sourced material and provides from a local
pattern maker and seamstress.
Nelle takes the good with the bad and finds
inspiration in the realness that everyday life
presents. As she discovers new ways to im-
prove her own daily routine, she reaches the
aim of Wass: ‘to connect with individuals who
are unique in their own style of being’.
So what does the future hold from this nat-
ural, home grown, authentic brand? Slow
and steady growth from a brand that wants
to be around for a long time. Certainly bet-
ter thought out, chemical free skin food, and
even a concept store, where customers can,
not only buy products but experience the
brand.
EDITÉUR