Editéur Plus Editéur Plus - The Fourteenth Issue | Page 133

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EDITÉUR PLUS
WA S S
Clean and pure brand, Wass is a delightful play on
words. Pronounced in Afrikaans, the word means
‘wash’, but also an acronym for the four seasons:
Winter, Autumn, Summer, and Spring. Founder,
Nelle van Deventer, became fascinated with the
effect that seasonal changes have on skin as well
as emotions, and decided many years ago to in-
corporate seasons into a concept. As seasons
change and nature goes through different stages,
our bodies and souls go through seasonal changes
and have different needs as seasons change.
Nelle is a respecter of process and takes the time
needed to research skin and its response to the
oils which she has meticulously combined to cre-
ate a product. ‘Every product is handmade, hand
poured and hand labeled in small batches.’ This
process reflects the desire to promote a natural
and pure skin care product as opposed to anoth-
er mass produced, harsh chemical facial regime.
The formula for each product is written down and
close friends are asked to give honest feedback
on the effectiveness of the products. This demon-
strates the immense amount of research and sci-
entific analysis which goes into each product. The
range of products can thus meet individual needs
because of the lack of chemicals used in the pro-
duction process.
Nelle believes that daily rituals should be simple
and pure. The Wass range is ‘skin food rather than
a beauty product’. Removing unnecessary chemi-
cals and mass production from the process is one
of the elements that makes Wass a sustainable
EDITÉUR PLUS / THE FOURTEENTH ISSUE