Editéur Plus Editéur Plus - The Sixteenth Issue | Page 77

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EDITÉUR PLUS
tage Month. At these events, the ranges
from the designers drew the atten-
tion of Edgars buyers attending these
shows. Designs selected by the buyers
became part of the Edgars Design Inno-
vation Challenge Proudly South African
Collection and will be sold in-store un-
der the brand name Edgars DSGN EDT.
This exclusively-Edgars capsule range
will be available in the following Edgars
stores, Sandton City, Mall of Africa and
Eastgate Shopping Centre in Johannes-
burg, Menlyn Park and Kollonade Shop-
ping Centre in Pretoria (Tshwane), Mall
of the North in Polokwane, Gateway
Theatre of Shopping and Westville Mall
in Durban, Canal Walk in Cape Town
and Loch Logan Waterfront in Bloem-
fontein.
The talented designers that form part
of the Edgars DSGN EDT collection in-
clude Kea Maphologela of Kea.M, Mi-
chelle Dindi of Scarlett x Haze, Maps
Ralephenya of Court 95, Hlengiwe
Gavu of Redemption Royalty and Noxi
Helu of Helu.
Elelwane Pahlana, General Manager of
Transformation at Edcon, said: “We are
proud to be breaking down the barri-
ers of entry into the retail industry for
these young designers. We have wit-
nessed phenomenal talent in this ini-
tiative, and we are pleased that these
young designers are getting exposure
into the clothing retail industry. It also
gives us hope for the growth of the lo-
cal fashion industry and provides many
EDITÉUR PLUS / THE SIXTEENTH ISSUE