ECONOMIC DEVELOPMENT QUARTERLY
“Locally owned businesses are the backbone of
New Orleans’ culture, economy, and character.
While drainage system improvements and
road construction make “shopping local” a bit
more challenging in the short term, the critical
improvements mean our city will be safer and
stronger for generations to come. We hope you
show love to your community by shopping small and
shopping local—even if it takes a little extra time!”
parking their personal vehicles. The French
Quarter has limited parking as it is, when parking
was reduced due to the construction zone it left
parking more competitive yet in some instances
the contractors where using these car parks. (A
common complaint in many projects)
Below is a table of some of the key activities
delivered in support of small businesses on
Bourbon Street.
Hotels, accommodation providers and business
associations urged visitors to continue to support
businesses being directly impacted by the
construction. While some savvy business owners
leveraged from the disruption and named drinks
after the construction.
When speaking with the French Quarter Business
Association one of the concerns that was raised
was the locations of where the contractors were
Business Engagement Business Support Activation and marketing
Door knocking and face to face
engagement In the initial consultation process, the
City’s Roadside Construction Toolkit
was provided to business owners,
the guide includes steps and initiative
business owners can take to assist
reduce the impact Signage and banners were installed
to encourage visitors to support
businesses impacted
Public consultation – both morning and The City also provided signage for
businesses which read ‘Pardon
night to ensure they capture as many
our progress, shops are open for
business owners as possible
business’. No data was collected by
business owners to report on how
effective this was Discounted incentives were offered
by some of the business owners
Weekly email status updates Bars leveraged from the
construction calling their drink
specials ‘road rage’ (pictured above)
Distribution via business groups
such as the French Quarter Business
Association
Access to business 101 workshops
Radio advertising was organised to
support local
Neighborhood engagement app
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