Economic Challenger Issue 81 Oct-Dec 2018 | Page 3

Contents 2 3 11 19 25 35 55 65 69 73 81 89 99 107 115 127 Indexed : Ebsco, Birminghan A.L., USA Registered at Cabell’s Directories, Beaumont SJIF Impact Fector : 5.411 KERALA FACES BIGGEST NATURAL CALAMITY IN HUNDRED YEARS ONE YEAR OF GOODS AND SERVICE TAX: POSITIVE AND UNDENIABLE OUTCOMES AMIDST IMPLEMENTATION HICCUPS Mithilesh Kumar Sinha HOW SOCIAL ENTREPRENEURS IDENTIFY OPPORTUNITIES? BUILDING ON THE THEORY OF OPPORTUNITY IDENTIFICATION IN SOCIAL ENTREPRENEURSHIP. Mónica Félix-González HELICOPTER PARENTING A CONCEPTUAL FRAMEWORK UNRAVELING THE MYSTERIOUS NEW PARENTAL BEHAVIOR THROUGH THE LENS OF HR MANAGERS Sobia Amreen THE INDIRECT WAR OF COMPANIES THROUGH ADVERTISEMENT (MAGGIE VS. YIPPEE) - Siddhi Shree INDIA 2018: JOBS AND GROWTH THROUGH FINANCIAL INCLUSION, BANKING, AND DIGITAL DIVIDENDS (DEMONETIZATION DEMYSTIFIED) Manju Agarwal, Aman Agarwal, Yamini Agarwal FRACTAL ANALYSIS OF THE STOCKS OF MAHARATNA PUBLIC SECTOR COMPANIES IN INDIA Dr. Kirubakaran Jayaprakasam, C. Suganya FULL CAPITAL ACCOUNT CONVERTIBILITY IN INDIA Dr. Sujata Pandey INFLUENCER MARKETING: A TECHNICAL NOTE Dr. Kisholoy Roy SOCIAL ENTREPRENEURSHIP: INDIAN ROOTS Trilok Kumar Jain EFFECT OF MERGER AND ACQUISITION ON BRAND HEALTH - A CASE OF JET- ETIHAD AIRWAYS - Arkarag Chaudhuri, Amit Bannerjee TECHNOLOGY AS COMPETITIVE EDGE – IT & MARKETING CHALLENGES & OPPORTUNITIES FOR INCLUSIVE GROWTH & RURAL DEVELOPMENT Advocate Lion Prof.dr. Firdos T. Shroff SBT – SBI MERGER AND ITS IMPACT ON THE BANKING INDUSTRY Dr. Leena Mathew, Suma P Aney Mathew THE BEST & WORST PERFORMING STOCKS OF 2017: A CASE STUDY OF BANKING INDUSTRY IN INDIA Aditi Bhadouria, Ankita Choudhary, Kritika Singh, Nidhi Sharma, Shivika Singh PROBLEMS AND PROSPECTS OF 100% FDI IN DEFENCE SECTOR IN INDIA Sandeep Bhattacharjee CHALLENGES FOR WOMEN EDUCATION IN INDIA - J. Allwin Economic Challenger// ISSN 0975-1351/ Issue 81, October - December 2018 1