KOMODO
Welche Stoffe verwendet Ihr heute in Eurer
and social issues”. The impact of Rana
Kollektion vorwiegend?
Plaza collapse was strong and manifes-
Which fabrics do you use now?
ted itself in many initiatives, like Fashion
Revolution Day. I think in Germany the
We use our selection of fabrics: organic
ecological issues are more deeply felt
cotton, hemp, Tencel, bamboo, wool,
and understood. Your Eco fashion stores
soya, linen, rayon, recycled poly, cash-
are more established and serious, and so
mere ...
I think they have more of a ground swell
of support from the German people who
Ist es in GB für den Kunden wichtig, dass
vote with their purchasing better than
die Eco-Mode mit Siegeln zertifiziert ist?
we do.
How important is it for GB clients to have
certifications like GOTS or fairtrade, fairwe-
Gibt es Vorurteile in GB: „Öko-mode ist
ar…?
Schlabbermode“?
Do most people in Great Britain still think
We live in an international world, we re-
eco-clothes are unfashionable?
cognize all these badges here, so don’t
need anything special for GB, but I would
Maybe, the old image stigma of a grungy
like to see the UK Eco clothing market
hempy Hippy is unfortunately s till stal-
develop more like the German one …
king the land … it´s way out of date, but
you have many more cool Eco stores!
probably still holds us back a bit ..it´s
like in Germany. Eco fashion is coming.
Reagieren Käufer in GB eher auf die The-
It is just taking a long time to make it to
men „Umwelt und Gesundheit“ oder auf
center stage.
„faire“ Produktion?
What is more important in GB: to sell eco-
Wie entsteht eine neue Kollektion heute?
logical clothes, fair produced clothes or he-
Wer macht das Design, wählt die Stoffe aus,
althy clothes?
wie viele Menschen arbeiten daran?
How many people in your company work on
I think it is too hard to analyze. I’d say in
the design for the next collection?
GB the public care more for “fair trade
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