Eco-Rom Ambalaje Magazine Issue No.8 May - July 2013 - Page 5

ecofocus • Sustainability • comfort • functionality • Shelf presence • Safety • cost Packaging sustainability is not just marketing facelift or cost cutting measures. Cost cutting and sustainability generally have the same goals, but only together do they produce the desired effect. Cutting some costs is not the same thing as sustainability. Sustainability, as a fundamental criterion for product development and design activities, must integrate both environmental and socio-economic aspects. Many companies worldwide have obviously begun to make substantial efforts to diminish their impact on the environment, generally focusing on the following criteria: • Reducing CO2 emissions generated by manufactured product 2F&VvWBFV"ƖfR76Sg&&GV7FG&7'B&WW6R6V7FB&V76ƖrbvVW&FVB6vrv7FR( "&VGV6rVW&w67VFFRVf7GW&rF7G&'WFB6W&6ƗF&6W76W2( "&VGV6rvFW"67VFFR&GV7BVf7GW&r"W6R&6W72( "&VGV6rFRvVW&FVBv7FS&VGV6r6vrvVvB&WW6r6vr&VGV6rVf7GW&rv7FR7&V6r&V76&ƗG&FRf"vVW&FVBv7FR( "W6r7W7F&R&VWv&R&W6W&6W2VFW"FW6R6&7V7F6W26vrFW6v&V6W26W"77VRvFVFRƖ6F2V6֖266BVf&VF’࠮FR6vrFW6v&6W72vfRFFVw&FR7V62FVG2W"GRbWFƗVB&W6W&6W2FW6vBVBbƖfR76P6W&6U2WFƗVBf"6vrVf7GW&rFR66VW&FVB67VF&FRb7W'&VB&W6W&6W22VFrVf7GW&W'2FF66fW&rBWFƗrWr6W&6W2f"6vrFW6vFRgWGW&R'WBFRW6RbWr&W6W&6W2FvFǒFWVG2FRFW&>( FV66W&f&6RFV"f&ƗGvB&Vv&G2W7FrVFFW2FV"Vf&VB&RvVW&FVB67G266WF6R&FRFR66疖r'&BB55"W76vW2W7B6&RFWVFRBFVw&'Bb67VW"VGV6F^'G2V6ǒ&VWv&R6W&6W2"FRW6RbFW&2&W7VFrg&7B67VF&V76Ɩr6VB&V6R7G&FVv266W&f"Vf7GW&W'2b6vVB&GV7G2"6vrFU6v6vrFW6vvvFWr7FvRbWfWF6FBWfW'&G7W'&VFǒffVBFW6v&V7G2vfRF6W&VFǒFVw&FRF&VRgVFVF&6W3( "Ɨ7F2&6F6vr&GV7B( "Ǘ62bƖfR76R( "v7FRW&&6&VGV6rFRVFGbvVW&FVB6vr&WV&W2FRVVFFb6WBbV7W&W2VBC7WGFr6vrvVvBF֗rFR7G'V7GW&RbW6VB6vrVƖ֖Fr֗VBFW&2FB&R&BF&V76R"gV7FVVVG2&WW6rFR6vr&VV6VBFR&WB6&fFVBFVv6F6vr&WW6Rg&FRBbfWrbFVw&2FWfVVG2vfRF&R66VǒF&VBf"GW2b6vs&'6V6F'BFW'F'FRW6Rb7B67VF&V76VBFW&2f"6vrVf7GW&r2&VV66W&f"FRGW7G'f"6RFRr'WB6VB&R6Vb66W&f"FR7FFRWF&FW22vVFVv6RVv&f62&VfW"FFRW6Rb&V76VBFW&2FR66VB( w&VV7V6F2( bFR&f62&RW7BBFV6&FfRWfVfr7FVFr"gV7FVVFF2FRVBb6vrƖfR76R'VFrFWVFR6f'F&RB^66VB77FV2f"6W&FR6vrv7FR6V7F2W76VFFRgVFVF6FF2f"FR6vrv7FR6V7F77FV2F&Rf&RB7W7F&R&S( "FfRVVv6fW&vR&FW&&B'W&&V2( "Fr&V6fW'bvVW&FVB6vrv7FR( "FBvVW&FRVW&w67VF( "F&RV6ǒ&W6VB66RbFvR( "F&RV7FW6R'FR6FV26f'F&ǒBGƖRvFFV"7W'&VBW'BƖfW7GR6FR6FWBbFRƖfR76RvRvVBƖRF&VFW&FRFRf7BFBFRG&6fW"b&W76&ƗGFW2B6fR6W2g&FRVvB&GWGbF&rrFR6vrFW&VV6VBFR&WB26V7FVBB&V76VBWfV&R6vfVFRf7BFB6vr2B6FW"2&WFW'2&RvVv&R6vr2FR'&BG6Vb2'&BB2ƗfRB'BbW"WfW'FƖfRFR6vrv&RVFvVBvF6FfRfVW2&6VBFRWfVbfFfFB7W7F&ƗGf"FR6vrvFB&RfVRFFR'&BB7GVǒ&V6R6RbFR'&N( 27G&r7VG26W2FBFBWBfW7BFRfFB7W7F&ƗGb&GV7G2BFW6vVB6vrvfRF&VƗR26276&RFBFV"7W'ffFR&WBFWVG27W7F&ƗGB7G&FVv2&W6Fr&VFFFR&W6W&6W2ࠦfF2'F6R2BFVFVBF&RW7Bf"R&VFr'WBFW"&V6f"VFFFBFR&Vvrb6fW'6FvBvFR6vrb&GV7G2W&VBF&Ɩ67VW'2#3ƖSRvW2'&W2',:V&WFrvW