Photos and Article By: Nancy Coblenz, CEO Rebel Role Model
In September, the iconic Longhorn Ballroom featured a grand reopening event to remember for years. Ran by Jack Ruby back in the day, it was once the home of Bob Wills. Otis Redding, Ray Charles, Al Green, and the Sex Pistols have graced the stage over the years. The event was organized by Culture Hype PR Agency and included a charity event supporting Love For Kids.
The night included a talented lineup of country singers, wine tastings, and finger foods offered by Dallas’ best restaurants. With a western themed evening, the Longhorn was packed with music and art lovers and supporters saving a piece of Texas heritage.
The evening began with the Dallas mayor pro-tem leading the ribbon cutting ceremony underneath the historical Longhorn sign displayed proudly among the downtown skyline. As the crowd cheered and celebrated with lighted sparklers, the Longhorn was officially back and better than ever!
Patrons were ushered inside the exquisite entrance that displayed pictures of music legends who once rocked the scene. While perusing the main hall, beautiful paintings, sculptures, and pieces of art were on display for purchase along with silent auction items supporting Love For Kids.
Classic and new country bands filled the air with sweet sounds as couples two-stepped the night away on the original dance floor. An overwhelming feeling of connection is happening, knowing that this time around, the Longhorn Ballroom will be back to its roaring success.
The new owner, Jay LaFrance, is heralded as saving the iconic music hall from destruction with the updated modern building. Jay's daughter, PR powerhouse, Amber LaFrance, brings her experience and expertise to the Longhorn Ballroom with innovation and integrating broader music scenes. Dallas, be prepared for what is coming your way!
A fantastic lineup of concerts and events are already booked.
www.longhornballroom.com for ticket information.
Texas Music History Revitalized
by Nancy Coblenz