Eclectic Shades Magazine May Issue 2017 | Page 8

CONCEPT 2 CONSUMPTION LLC - Austin, Texas

www.concept2consumption.com

Samuel Alexander is the founder and president of Concept 2 Conception (C2C), an Austin, TX-based business providing its clients with access to a revolutionary B2B2C fashion eco system. Alexander’s experience spans more than three decades—and brings together expertise in both the fashion and technology industries. Samuel is an expert in product design/development; global sourcing/production; strategic branding/marketing; and technology integration. He was instrumental in promoting the growth and development of numerous major labels including Levi Strauss, Votre Nom Paris, Gloria Vanderbilt, Jones of New York, Shelli Segal, David Dart, Laundry, Icon Aura, and Samsung—among many others. Alexander specializes in wearable technology, including safety and medical.

Through his newest venture, C2C, Samuel is revolutionizing the fashion industry by bringing his expertise to bear in the creation of two online platforms: Order Register and OR Virtual Shop. The Order Register platform (B2B) connects the production and fulfillment processes for the wholesale business into one software program. OR Virtual Shop (B2C) utilizes virtual and augmented reality to provide customers a personalized avatar life-like model allowing shoppers to virtually “try on” an article of clothing. The OR Virtual Shop platform also integrates with other retail and social platforms thus providing new and interactive features.

TECH FASHION

Sam Alexander

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