The brand new year has come with brand new fashion surprises and enchanting innovations in clothing design. This month we have our eyes and hearts focused on the award winning FIREFLY BY MAS™ technology, which launched its customized illuminated experience this January during CES® in Las Vegas. Buyers, brands and press were introduced to the innovative and groundbreaking Firefly intelligence that is embedded directly into fabric to illuminate fashion, accessories, safety wear, and kids wear with its flexible, lightweight, and - for the first time - washable technology. Additionally, the same patented FIREFLY technology is also being integrated into impact detection gear such as helmets, headgear, and all other padded protection for kids and athletes of all ages and status.
In fashion, with the use of Lightguides or LED technology, illumination is for the first time seamlessly embedded into any desired fabric. Mimicking bio-‐motion to light up on demand safely and effectively, FIREFLY embedded illumination stays lit for four hours, activates as easy as with a button and easily recharges with a USB. Firefly, not offers to designers a freedom to be creative but also offers an innovative solution to the fashion designer seeking a compelling advancement in design with the ability to manufacture affordably and quickly through MAS’s globally integrated supply chain.
“We have meticulously evolved over the years into high performance sports and swimwear towards the convergence of fashion, lifestyle and technology. Firefly, our groundbreaking illumination technology is merely scratching the surface. We are determined to continue cultivating change while enhancing the necessary and creating the unexpected,” says Nathan Sivagananathan, Chief Growth Officer at MAS.
FIREFLYBYMAS has been selected as a CES® 2017 Innovation Awards Honoree in the Fitness, Sports and Biotech product category.
If you want to obtain more information, visit masholdings.com.
CONTACT:
Tiasha Renganathan, +1 415-‐9649288,