eAuto Lead Brochure 100 | Page 7

CO-OP & Compliance $ . CO-OP Management COORDINATION OF THE CO-OP SUBMISSION FUNCTION, FOR CLIENTS WHO RECEIVE THIS MARKETING ASSISTANCE, FITS PERFECTLY INTO OUR FULL-SERVICE PROGRAM. On behalf of dealers, eAutoLead takes full control and submits invoice claims against a dealer’s co-op funds. If they meet the certain criteria set by the OEMs, a dealer’s actual cost for Tier 2, Regional, and Tier 3 markeAng can be significantly offset. Compliance OUR COMPLIANCE TEAM TAKES RESPONSIBILITY FOR INSURING THAT ALL OF OUR CLIENTS’ ADVERTISING MEETS THEIR MANUFACTURERS’ STANDARDS AND GUIDELINES. We also ensure that every ad and offer follows the adverAsing guidelines of the state the dealers operates in.