Eastern Chatter Issue 6 Autumn / Winter 2016 | Page 7

4 6 5   Let’s take the blogger Zoella as an example. Zoella’s target audience is teenage girls who love her beauty, lifestyle and relationship advice. She develops her content based on what they respond well to. She has managed to connect with this particular audience so well that she has now been offered a book deal. Think positive Readers love a happy ending! Of course you don’t absolutely have to end on a good note, but audiences seem to respond really well to this. Platforms Once you are ready for your writing to be released into the world think about how and where people will read it. This might be in school, on a blog or in magazines and newspapers. The more people you can reach the   better. Always remember to ask for constructive criticism so you build a picture of what you audience do and don’t like. Laura’s books are categorised as Chick Lit. Th