Earth Month Handbook 2018 Earth Month Handbook - v1 | Page 6

W HAT IS E ARTH M ONTH ? Through the power of our salons, spas, stores, institutes, guests, and supporters like you, Earth Month strives to help those in need of clean water, basic hygiene and proper sanitation. Members of the Collega network participate annually as part of a global initiative with other Aveda networks worldwide to raise money and awareness around water related issues. We often take accessible, drinkable water for granted. The reality is that 844 million people lack access to clean water, 2.4 billion people do not have access to a clean bathroom, and 315 thousand children die every year from diarrhea from unsafe water (WaterAid, 2017). Earth Month is dedicated to ending the world water crisis. In partnership with WaterAid, we believe this goal is achievable. Noeline (far right), featured in our Earth Month 2016 campaign, poses with her family while Study Tour of Madagascar participants visit. 6