Psychologists
effect on the
mood can be
brand logo’s we
how each color
advertise, or improve y o u r
Yellow is most often
in the kitchen because
marketing it is often
both currently
some experts believe
sure to balance the associated with youthfulness and warmth. It is a great color to use
it has
been said to increase your metabolism and give you energy. In
used to
grab attention of potential customers- McDonalds and DHL are
advertising with a yellow logo. Be careful going overboard on this bright hue as
it can cause anxiety if you spend too much time looking at yellow on it’s own. Be
sunny shade with other colors to combat that issue.
Blue has a high
Brands have found
American Express
most productivity and association with water and peace- causing the feeling of calmness and serenity.
that blue leaves people with a non-invasive and secure feeling; Facebook and
both use the calming color in their logo. This color is known for influencing the
is the most popular color for office spaces.
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used
pick
have known for many decades that color has a profound
human brain. The knowledge of how colors influence our
in every aspect of our lives; from the color of our walls to the
up at the store. Soap Creative Group has put together a list of
influences your thoughts and feelings to better help you decorate,
productivity:
Red evokes strong emotions, passion, and intensity. Target and Netflix both use this color in their logo’s to increase
urgency and impulsivity. Many restaurants choose this bold color for their walls to encourage a larger appetite,
making it an excellent choice for a dining area. Be careful placing this intense color for any studying areas as it has
been known to impair performance on achievement tasks like preparing for an exam or big project.
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Green represents health, tranquility, and nature for many people. In marketing it is a color used to relax customers
but it is also closely associated with wealth- Starbucks and Land Rover are two companies that use a green logo. It
is a popular color for bedrooms because it has been said to alleviate depression and improve sleep quality. Studies
have also shown spending time in a green room also decrease stomach aches.
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Purples are known for their calming effect and increased relaxation. It is considered a color of royalty and wealth for
many people which is why it is often associated with crowns in logo’s such as Crown Royal and Hallmark. Purple
does very well in living rooms and dens because it encourages relaxed conversations.
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White is the perfect color for creating the illusion of space in a small area. This color often symbolizes purity and
cleanliness. We recommend using it with another accent color to still bring attention to the area.
Pink is a popular color for a girl’s room because of it’s connection with love and romance. Pink has also been
shown to have a calming effect and is used in prisons to initially calm prisoners. Brands like Victorias Secret and
The National Breast Cancer Foundation use pink because it targets the female community quickly and leaves a
calm and clean impression.
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Orange symbolizes excitement and enthusiasm while drawing attention. In marketing this color is used to represent
friendly and confident brands such as Nickelodeon and Payless Shoes. Use this color on any wall you want to bring
attention to in your home.
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Using the correct color schemes in your home can improve your mood in each room. With the right shading your
kitchen can increase your metabolism, you can be more productive in your office, and sleep better in your bedroom.
The psychology of color is a powerful tool you can use to improve multiple aspects of your life- all you need is a
paintbrush.