Freehand LA is a 226 room hotel, housed in the his-
toric Commercial Exchange building in Downtown
Los Angeles. Created by Sydell Group, Freehand LA
offers 167 private accommodations in addition to 59
shared rooms, ranging from a spacious Corner Suite
to a Super 8 Bunk Room.
Guest rooms are outfitted with vibrantly colorful tex-
tiles and dynamic accents including custom light fix-
tures, case goods & upholstery, and painted tile.
Similar to rooms at the Freehands in Miami & Chica-
go, Freehand worked with local manufacturers and
artisans to create custom furniture and decorative el-
The hotel expands Freehand into the luxury space ements with a focus on the American Craftsman aes-
with the addition of superior rooms and suites, as well thetic.
as amenities including concierges and room service.
A mural by LA art collective CYRCLE adorns the build-
In keeping with the brand’s ethos, the hotel com- ing’s light well, and amenities including toiletries by
bines the social culture of a hostel with an innovative Argan, a full minibar with a variety of local snacks and
design by Roman and Williams, exceptional food & gifts, bathrobes, slippers, and room service add to
beverage, and a strong sense of community.
the Freehand LA’s elevated experience.
Extensive public spaces include a restaurant, a
rooftop pool & lounge which will be home to the
award- winning Broken Shaker, the lobby area with
salon-style cocktail service, grab & go coffee by Café
Integral, and a concept store by Venice’s Flowerboy
Project.
Later this year, Sydell Group will open The NoMad
Hotel, one short block away, creating a compli-
mentary experience and furthering Downtown LA’s
cultural and culinary renaissance.
Inspired by the history of the Commercial Exchange
building and the revitalization of Downtown Los An-
geles, Freehand LA embodies a sense of urbanism
that is uniquely Californian. Developed by Rudolph
Rosenberg in 1924, the Commercial Exchange build-
ing played a significant role in the expansion of Los
Angeles’ urban core.
It is where local businesses, like the Owl Drug Com-
pany, had its first retail drug store - and where Edgar
Rice Burroughs, the creator of Tarzan, had his publish-
ing headquarters. Sydell’s longtime Freehand collab-
orator Roman and Williams bridged the gap between
these two er as to create a conversation between past
and future, layering a modern interpretation of LA’s
evolving urban landscape over meticulously restored
interiors. FREEHAND
HOTEL
LOS ANGELES
Outfitted with handcrafted furnishings, vibrant tapes-
tries, earthy decorative elements and murals by local
artists, Freehand LA is a comfortable, California oasis
in a bustling, urban setting. 416 W 8th St
Los Angeles, CA 90014
www.freehandhotels.org/los-angeles