DTLA LIFE MAG #26 | MARCH-APRIL 2016 | Page 18

Focus on the fundamentals and the rest will fall into place. Truth Barber Lounge, DTLA’s newest barbershop specializes in precision cuts and prides itself on its customer service. This is about giving customers exactly what they want: a casual, welcoming vibe, a clean well-lit space, fresh furnishings and a crack team of barbers. Fresh coffee and chilled bottled water are nice extras. You will find Truth in the 111 West 7th Street building. But be aware the entrance in on the west side of Main Street slightly south of Stay on Main. They may be new to DTLA, but they aren’t beginners. Truth Barber Lounge’s barbers have a loyal following both in Los Angeles and Chicago. They are so busy; it took four visits to find a time that there was a break between customers. So they are working on that. Four chairs are in place now, with plans for an additional three. And yes, ladies seeking shortcuts are welcome. TRUTH BARBER LOUNGE 111 West 7th Street, Unit R11 Los Angeles, CA 90014 (213) 265 7991 www.instagram.com/truthla