DTLA LIFE MAG #24 | DECEMBER 2015 | Page 67

In the great family of fashion, you need your personal physical trainer. When his name is Coach Joe from France, when he is responsible for the physical transformation of real tuff guys like Kanye West since 2012 or Omar Sy since 2009 or strong international businessman. No doubts, don’t ask too many questions. He is also responsible for the number one reality star Kim Kardashian physical capital. Coach Joe has something more, he comes from the world of sport, who build high-level athletes, he knows how muscles, strengthen, stabilize every kind of body. Everything is a matter of starting from the right place of the muscle, an endless continuity without pressure and of course somehow resist of the temptations offered on our way all day. The tips are simple: “let your cellular in the cloakroom” and optionally you can learn French. 3 years ago, it was his first time in LA for an NBA game at the Staples Center. He loves Downtown LA’s energy, especially now that lots of thing are moving. “I was an east coast guy before because of this energy, the one we can find in NYC. Soon we’ll have the same here in DTLA, but with the sun ;-)” He said. Staples Center is his favorite venue, he likes to walk on Broadway, with these old buildings and these old big signs on it as he says. It’s always a pleasure for him to find out some new street painting on random walls when he is walking in the city. For him, If DTLA was a movie, it would be DRIVE with Ryan Gosling because we can see L.A from a different point of view. If DTLA was a book, it would be “ONE THING” from GARY KELLER, a perfume, it would be “INVICTUS” from PACO RABANNE, a rhythm, a sound, a music, a famous record, it would be “NIGHT CALL” from KAVINSKY (Drive soundtrack). One thing he didn’t know about DTLA when he came for the first time was that you could find so many homeless and was surprised by it. He would describe Downtown LA in three words: Business, Entertainment, and Hype. His favorite venues are the Standard for the