While the cranes and towers are easy to
track, another universe continues to expand. Downtown Los Angeles is emerging as a directional apparel retail scene
with its very own voice. Yes, major brands
have staked a claim, and international
stores have chosen DTLA as their LAHQ,
-- all great news. But there is a homegrown team that has also been flexing its
muscle. The depth of local design, manufacturing and retail talent has resulted in a
collection of exclusive boutiques that celebrate urban LA looks. Let’s face it, there
is more than one. Whether an ascending
new media type, corporate-by-day-clubrat-by-night or urban entrepreneur, it’s
about quality fabric, rich colors, great
detailing and relentless focus on comfort
first. And why not, when you feel good,
you look better. It’s also about creating individual spaces, some stripped down and
spared, some exploding with merchandise. And a range of price points to keep
it intriguing. But don’t take my word for it.
Grab this map and explore this brave new
world for yourself!
Cinnia Finfer
www.cinniafinfer.com