THE FIRST GLOBAL SITE FOR FINDING AND
PURCHASING MODERN DESIGN HOMES
Dwell Media, LLC, publisher of Dwell magazine, and LIVE IN-
TERNATIONAL | Real Estate!, LLC, a Los Angeles-based real
estate firm specializing in modern home sales, will announce
the formation of Dwell Homes at the National Association of
Realtors® Conference & Expo. With their combined expertise,
this new real estate arm is poised to become the premier global
site for locating and purchasing modern architecture-focused
homes. Dwell Homes (dwellhomes.com) will provide modern
design homebuyers a quick and cost-free means to survey
the marketplace and easily find listings of design-significant
properties to fit their needs.
Capitalizing on Dwell’s powerful marketing arm and excellent
industry reputation, Dwell Homes offers home sellers and li-
censed real estate professionals the opportunity to market
modern properties that meet the Dwell-Designated Home cri-
teria to the largest audience of modern home enthusiasts in
the world.
“Forming Dwell Homes to help home buyers find distinctive
modern and architecturally significant homes is a natural ex-
tension of the Dwell Media brand, which has championed
modern interior, architectural and product design since our
founding in 2000,” says Dwell President and CEO Michela
O’Connor Abrams. “For sellers, Dwell Homes creates an outlet
for placing their property in front of like-minded buyers and the
real estate community at large.”
“With 90% of real estate searches beginning online, the need
for a specialized site was apparent,” says Tiffany Gatto, Man-
aging Partner of LIVE INTERNATIONAL | Real Estate! “We
created Dwell Homes to bring the most intriguing selection of
modern homes for sale to the most discerning buyers directly
on their desktop, laptop, or mobile device. The current avail-
able online real estate products do not cater to those seeking
modern home design or architecturally significant properties,”
Gatto adds. “Dwell Homes will revolutionize the online real
estate marketplace by bringing a curated product to a highly
distinguished audience.”
At the core of Dwell Homes is the creation the Dwell-Designat-
ed Home certification, which assures buyers that the listings
on dwellhomes.com are homes that meet Dwell’s standards
for distinctive, modern design. “Each home submitted to the
site will be considered for the exclusive Dwell Home Designa-
tion by our in-house design team,” says O’Connor Abrams.
“The same team that curates the content for the magazine
identified the very precise design and functional requirements
for this distinction. A Dwell home is one that stands out in its
architectural significance, authentic use of materials, and spe-
cific interior features. Among the strict criteria are attributes
of the finishes, surfaces and the overall flow of the layout.”
Should the home qualify as Dwell-Designated, a Dwell Homes
Account Executive will send the prospective partner agent or
home owner a Dwell Homes starter kit with all the necessary