DTLA LIFE MAG #12 | DECEMBER 2014 | Page 16

THE FIRST GLOBAL SITE FOR FINDING AND PURCHASING MODERN DESIGN HOMES Dwell Media, LLC, publisher of Dwell magazine, and LIVE IN- TERNATIONAL | Real Estate!, LLC, a Los Angeles-based real estate firm specializing in modern home sales, will announce the formation of Dwell Homes at the National Association of Realtors® Conference & Expo. With their combined expertise, this new real estate arm is poised to become the premier global site for locating and purchasing modern architecture-focused homes. Dwell Homes (dwellhomes.com) will provide modern design homebuyers a quick and cost-free means to survey the marketplace and easily find listings of design-significant properties to fit their needs. Capitalizing on Dwell’s powerful marketing arm and excellent industry reputation, Dwell Homes offers home sellers and li- censed real estate professionals the opportunity to market modern properties that meet the Dwell-Designated Home cri- teria to the largest audience of modern home enthusiasts in the world. “Forming Dwell Homes to help home buyers find distinctive modern and architecturally significant homes is a natural ex- tension of the Dwell Media brand, which has championed modern interior, architectural and product design since our founding in 2000,” says Dwell President and CEO Michela O’Connor Abrams. “For sellers, Dwell Homes creates an outlet for placing their property in front of like-minded buyers and the real estate community at large.” “With 90% of real estate searches beginning online, the need for a specialized site was apparent,” says Tiffany Gatto, Man- aging Partner of LIVE INTERNATIONAL | Real Estate! “We created Dwell Homes to bring the most intriguing selection of modern homes for sale to the most discerning buyers directly on their desktop, laptop, or mobile device. The current avail- able online real estate products do not cater to those seeking modern home design or architecturally significant properties,” Gatto adds. “Dwell Homes will revolutionize the online real estate marketplace by bringing a curated product to a highly distinguished audience.” At the core of Dwell Homes is the creation the Dwell-Designat- ed Home certification, which assures buyers that the listings on dwellhomes.com are homes that meet Dwell’s standards for distinctive, modern design. “Each home submitted to the site will be considered for the exclusive Dwell Home Designa- tion by our in-house design team,” says O’Connor Abrams. “The same team that curates the content for the magazine identified the very precise design and functional requirements for this distinction. A Dwell home is one that stands out in its architectural significance, authentic use of materials, and spe- cific interior features. Among the strict criteria are attributes of the finishes, surfaces and the overall flow of the layout.” Should the home qualify as Dwell-Designated, a Dwell Homes Account Executive will send the prospective partner agent or home owner a Dwell Homes starter kit with all the necessary