Dtech Systems Social Media Marketing Services | Page 44

Coca-Cola #ShareaCoke Coca-Cola's “Share a Coke” campaign started in Australia and expanded to more than 50 countries before going viral in the United States. Coke replaced its logo on soda bottles and cans with the 250 most popular first names among teens and Millennials, along with generic names such as "Mom." The company also invited consumers to share them with friends via social media using the hashtag #ShareaCoke. The campaign netted more than 125,000 posts across all social networks, and saw 96 percent positive or neutral consumer sentiment