Dtech Systems Social Media Marketing Services | Page 43

ALS #IceBucketChallenge A man living with ALS (a.k.a. Lou Gehrig's disease) started the "Ice Bucket Challenge" to raise awareness of the ailment. The idea quickly gained so much momentum that the ALS Association made it an official charity effort. The campaign played a large role in helping the association raise $115 million. As of August 2014, it had resulted in 1.2 million related Facebook videos and 2.2 million Twitter mentions.