Cards Against Humanity ' s Black Friday campaign
On Black Friday , when seemingly every business in the world tried to sell consumers something , Cards Against Humanity offered to sell absolutely nothing - for $ 5 . The stunt received major media coverage , and the company took in $ 71,145 , which it distributed to its employees . The move was talked about on Twitter , Facebook and other outlets , and it ' s a good example of how companies can develop strong brand voices and delight target audiences in unpredictable ways