Market Update
NATURAL FOOD
COLOURS
MARKET SURPASSES US$7.5
BILLION AS SYNTHETIC FOOD
COLOURS LOSE FAVOUR
H
ealth-conscious consumers
have consistently eschewed
artificial/synthetic food
colours, insisting on buying food
products with natural food colours.
The movement towards natural food
ingredients pushed the natural food
colours market to surpass US$ 7.5
billion in 2018, according to a Fact.
MR study. The study predicts that
the natural food colours market
will continue to witness robust
growth with a mounting number of
consumers as well as industry players
replacing artificial dyes with their
natural counterparts.
The customer-focused food industry
is undergoing significant changes
are consumers critically focusing
on food ingredients to gauge their
nutrition quotient. Manufacturers in
the natural food colours market are
picking up on the consumer move-
away from synthetic food colours
as well as artificially coloured food
products to capture more sales
opportunities.
Drink Asia
40
March-April 2019