juices in this category are
cold-pressed.We use the
cold extraction process for
extracting juice from fruits
and vegetables. Also, we
maintain a strict cold-chain
from farm to the consumer.
We believe we offer a
unique quality product to
our customers. This is the
quality and uniqueness of our
products that would help us
to combat competition.
4
Second Nature is
taking a lead in
bringing the innovation
through its cold
extracted technique
and hygiene. Throw
some light on this.
Second Nature offers
exceptional cold extracted
juices, veggie-juices, nectars
and dairy-free nut milk. The
juices do not contain added
sugar and preservatives.
Heat is not involved in the
extraction process and
5
the nut milk processed
How is this
at Second Nature is not
cold extraction
strained. It endeavours to technique different
bring natural tastes and from cold pressed
nutrients to consumers in techniques?
the form of cold extracted Cold extraction is a unique
juices. Unlike most of its method of extracting juices
competitors, Second Nature from fruits and vegetables.
focusses on the process of Juice and pulp are gently
cold extraction promoting extracted and a vacuum
quality over
environment is
quantity. They
created to prevent
Cold
use a process of
oxidation and loss
extraction
cold extraction
of natural flavours.
is a unique
which gently
This is in contrast
method of
extracts the pulp
to cold-pressed
extracting
from the fruits
juices, which are
juices from
and vegetables
extracted using
fruits and
along with the
pressure and
vegetables
natural soluble
strained under
fibres. While this
atmospheric
is getting done in a reduced conditions, causing fibre
o x y g e n e n v i r o n m e n t loss and oxidation.
to minimise oxidation, a
vacuum is created to remove
Do you think
even the dissolved oxygen to
there is enough
ensure long-lasting retention awareness about cold
of natural taste, flavour and extracted juices in
nutrients.
India?
6
Drink Asia
33
March-April 2019
There is rising consciousness
in the Indian consumer about
the importance of a healthy
lifestyle and the critical role
that a healthy diet plays in
it. As per market research
commissioned by us,
there are concerns among
consumers about leading an
unhealthy lifestyle and the
nutritional value of the diet.
Hence, we think people are
not aware enough of the
cold extracted juices and
their benefits in India.
7
How do you
maintain the
hygiene and food
safety standards
at your production
facility?
We maintain strict hygiene
and food safety controls
at our production facility.
Our experienced and
educated team of
food technologists and
microbiologists conduct