Face to Face–Technical
SECOND
NATURE
OFFERS
NUTRITIOUS, TASTE-FILLED
BOTTLES OF GOODNESS
In an interaction with Mandeep Kaur from Drink Asia Magazine, Dipti Motiani, Founder and Chief Product
Officer of Second Nature explained about the company’s focus on product quality and what all measures
they are taking to strengthen the brand and its product portfolio.
1
Tell us about
Second Nature.
How did you conceive
the idea of starting this
business?
Second Nature is a legacy
of Freshtrop. Freshtrop
has been a leading and
consistent supplier of fresh
grapes from India to leading
supermarkets in Europe
for over 25 years. Focus on
quality through a systematic
approach to food safety
and traceability has been
the directing forces for our
operations. Bringing these
values to the domestic
market have been on our
mind for a long time. Second
Nature is our venture to
bring these high standards
of quality and food safety to
the Indian consumer.
2
What is your
business model?
How is Second
Nature's concept
different from others
in the industry?
At Second Nature, we ensure
that health and nutrition are
maintained in our products
by the following processes:
• Post-harvest management
is key to retain the taste
and nutrition of fresh fruits.
Second Nature’s team of
harvesters ensure that the
fruit is harvested at the right
time and is then shipped to
the facility within hours of
harvesting. At the facility,
the fruits are immediately
put into a temperature-
controlled environment to
ensure freshness without
any nutrition loss. These are
the fruits that are processed
at Second Nature
• Juices from fruits and
vegetables are extracted
using cold extraction
processes. Juice and pulp
are gently extracted under
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vacuum to prevent oxidation
and loss of natural flavours.
• We u s e t h e l a t e s t
technology, HPP (High-
Pressure Processing) which
is an environment-friendly
process that respects the
ingredients and ensures
retention of the nutrition
and original flavour of the
fruits, vegetables and nuts.
• Our top-of-the-line facility
in Nasik, which is routinely
audited by the independent
auditors to ensure superior
hygiene and quality. We
comply with global hygiene
and food safety standards
such as FSSC 22000. We
are constantly working with
our delivery partners to
deliver fresh juices and nut
milk right to the doorstep of
customers. Maintaining the
cold chain is very important
for retention of taste and
nutrition thus; all products
March-April 2019
are shipped by the Second
Nature team to maintain
the requisite temperature
and hygiene conditions all
through the supply chain.
In India, there aren’t too
many players in the cold
extracted segment yet. But
we feel that India is really a
growing market. In order to
create a category, we need
multiple players; hence it’s
not overcrowded yet.
3
From where do
you source the
raw materials? Tell
us in detail about
your products and
processes.
We source directly from
farmers. We maintain the
cold-chain all the way from
the farm, thereby retaining
maximum nutrition, taste
and reducing wastages
as well as the costs of
intermediaries. While most