Drink Asia Drink Asia March April 2019 | Page 26

Raising a Toast susceptible to denaturation; therefore it is likely to get separated out of beverages. Whey protein presents an excellent resort due to its dissolution over a wide range of pH values, which allows its use in the formulation of acidic and clear beverages without the aid of any s t a b i l i s e r s . H o w e v e r, stringent control over the processing is required in the case of whey beverage due to the susceptibility of heat denaturation and partial flocculation. Though whey exhibits great functionality, the utilisation of plant proteins is constantly increasing in the high protein formulations because of consumer ’s preferences towards vegan foods and low cost of these formulations. However, there are certain issues of stability and masking of off flavours associated with the utilisation of plant proteins in the beverage formulations. For instance, utilisation of soy proteins in beverage formulation requires masking of the beany flavour. Also, maintaining the balance between the stability and the viscosity of soy protein beverage involves a high level of expertise to resolve the issues of poor dissolution and cloudiness by the utilisation of various interventions such as: utilisation of hydrolysates; homogenisation; use of stabilisers and emulsifiers; and processes like agglomeration and lecithination. Prospects of Protein Beverages Protein presents a huge Drink Asia 26 Protein presents a huge market potential in the beverage industry while looking at the present scenario of an increase in the demand for protein-enriched convenience products market potential in the beverage industry while looking at the present scenario of an increase in the demand for protein- enriched convenience p r o d u c t s . M o r e o v e r, protein-based products bring huge marketing possibilities where they can be targeted for various segments of the market including: growing children; fitness fanatics; and ageing health-conscious c o n s u m e r s . H o w e v e r, finding the congeniality of the protein source, optimising the processing conditions and utilisation of various March-April 2019 additives for the formulation of protein-rich beverages requires rigorous efforts at research and production levels for optimising protein functionality in tailored protein beverages. The major driver of success in the development of protein beverages is to find the sweet spot which should be fine-tuned in terms of product characteristics, nutritive value and techno- economic feasibility to satisfy consumer needs. Email: [email protected]