Gulp Element
have the ability to prevent
oxidative stress and thereby,
boost the immune system.
Furthermore, bubble tea
can effectively prevent free
radicals floating around in
the human body. These free
radicals have the potential to
cause mutations resulting in
chronic diseases and cancer.
Initially, bubble tea gained
popularity as a delicious
treat among children in
Taiwan. However, with the
emergence of global brands,
bubble tea is equally enjoyed
by children and adults alike
around the globe. The various
health benefits provided by
the bubble tea along with its
unique texture has led to this
drink gaining market in North
America and Europe, after its
tremendous penetration in
the Asian markets.
The Bubble
Bottom Line
Bubble tea’s most
distinctive quality is the
sensory experience while
drinking it. Furthermore,
its refreshing versatility is
another strength pointed
out by the aficionados,
which establishes bubble
tea’s position against its
rival products. Not every
customer wants the caffeine
spike from coffee. The
build-up of caffeine through
bubble tea consumption is
slower and hence people are
preferring bubble tea.
Bubble tea is becoming a
fad among millennials due
to its aesthetic appeal. The
growing trend of exploring
novel cuisines for the purpose
of posting it on popular
social networking sites like
Instagram has tremendously
propelled the market for
bubble tea. Eventually,
bubble tea is a sweet drink
which is consumed for
entertainment rather than
its nutrient value. Bubble
tea transforms tea time into
play time, according to most
of its customers. Tea which
always had a ceremony
attached to it is done
away with the introduction
of this drink. The rising
popularity of bubble tea is
expected to gather steam
in the forthcoming years
by means of aggressive
branding and advertising
strategies by major players in
the market. Additionally, the
explosion of food bloggers
and food enthusiasts in social
networks are expected
to provide a tremendous
impetus to drive this
beverage to the mainstream.