Coca Cola invests $15 million to
introduce new Mini Bottle
Pepsi’s new Japan
Cola with Japan’s
most delicious sweets
seasonings
P
C
oca-Cola Canada will offer four
of its best-known brands such as:
Coca-Cola; Coca-Cola Zero Sugar;
Diet Coke; and Sprite, in a compact
and resalable 250ml ‘mini bottle’. The
company is investing $14.9 million to
support the rollout with upgrades to
an existing production line in Ontario.
The new bottle is known to be as the
first of its kind in North America. The
company is taking inspiration from
emerging markets, where Coca-Cola
utilises smaller pack sizes to drive
penetration in a pressured category.
The packaging which is going to
be used for these bottles is 100
percent recyclable, as with other
PET plastic containers. Being smaller
in size it could be a problem during
the packaging process because of
carbonation. The mini bottle will
use a coating called FreshSafe, which
increases shelf-life by up to four
months. The total investment of
$14.9 million is going to support an
upgrade to production line capabilities
at Coca-Cola’s plant in Brampton in
order to support the production of
the mini bottle.
Coca-Cola Canada President Darlene
Nicosia said, “Mini bottle is one of the
most exciting innovations we’ve seen
in packaging in a long time. We know
that people want more drink options
and a mini bottle is just one way that
we’re meeting that desire. And it’s
not just smaller package sizes; we’re
also working to bring more low- and
no-calorie drinks to the market to
help Canadians choose the package
size and sugar content that makes
sense for them.”
The company increased its focus
on lower-calorie and lower-sugar
options since the sweetener became
the object of public scrutiny a couple
of years ago; the introduction
ion of
a smaller Coke bottle, which
allows consumers to enjoy
njoy
the same products in smaller
maller
portion sizes, plays right into
that strategy. Todd Parsons,
ons,
president and CEO of Coca-
a-
Cola Canada Bottling said,
“We are so proud that one
of our first announcements
as an independent bottling
company is that we have
invested back in our
Brampton facility. Having a
local spirit and supporting
our communities is very
important to us and our aim
is to grow our capabilities
in Canada, which will, in
turn, grow jobs.”
The mini bottle will be
available in two packages:
a 250ml single-serve
bottle, as well as a pack
of eight 300ml bottles.
Drink Asia
13
March-April 2019
epsi Japan is all set to roll out its
newest creation in this spring,
featuring one of Japan’s most delicious
and refreshing traditional seasonings.
This new Pepsi Japan Cola draws
its inspiration from a Japanese food
culture, which includes: starting with
Japan’s love of adding salt to treats
such as: watermelon; chocolate; and
ice cream. This helps to draw out even
more of their sweetness. But Pepsi was
also impressed at how many Japanese
desserts manage to provide a burst of
sweetness that seamlessly transitions
into a clean, crisp finish, and one way
they do this is with yuzu, a Japanese
citrus fruit.
Pepsi, through its partnership with local
distributor Suntory, has also offered
special flavours just for Japan, such as
Sakura,
Sakura Christmas cake, and even
Halloween
“ghost.” And now it is
Hallow
with yuzu,
a Japanese citrus fruit.
y
The flavour
of Yuzu falls between
f
an orange
and a lemon. It is sharper
ora
than
tha former but not as intrusive
as the later. This fruit is rarely
eaten
directly, but it is more
e
popular
as flavouring for
p
cakes,
dumplings, and sweet
c
bean
jams. And this time Pepsi
b
is
i promising a crisp, satisfying
yuzu
aftertaste for Pepsi Japan
y
Cola.
C
Pepsi Japan Cola will be
available on sale from April
9, priced at 140 yen for a
490-millilitre. This will be
a viable option for adding
some extra Japanese appeal
to late-season cherry
blossom viewing parties.