From the teaser ads to seeing Rihanna rocking it, everyone's been anticipating the launch of Alexander Wang's line for high-street store H&M. Based on the campaign pictures, the first thing I notice about the garments are their edgy, sporty look. From crop tops to shorts, the bleak colour scheme suggest strength, power and shouts androgny, as the male line is very much similar in it's style and colour. There have been various campign pictures advertised and all have one thing in common, they scream 'SPORT'. The images show the models rocking Alexander's collection whilst holding items such as rugbys, hockey sticks, and hocky masks.
When the campaign dropped it soon
the campaign
became apparent that some of the assessories shown in the ads are available to purchase from the collection when it drops. The goggles for example are actually part of the line, as well as a few other goodies such as a socks, bags, beanies, gloves, sunglasses, water bottles, yoga mats, towels, boxing gloves (with the additional key-ring version), whistles and a magnetized trophy cup.
So what's the collection like? Well it's greyscale colour scheme looks appropriate for the sporty, tom-boy-yet-classy girl. Almost every piece is embossed with either 'WANG' or 'AW' and despite it's urban feel, Wang still manages to incorporate a
alexander wang x h&m