FOCUS FEATURE
ELITE MOTORSPORTS
CONTACT :
( 888 ) 664-2727 RICHARD @ ELITEMOTORSPORTSLLC . COM
ELITE MOTORSPORTS LLC USES FIRST-HAND RACING EXPERIENCE TO GUIDE CUSTOMERS DOWN THE RIGHT PATH
With an extensive drag racing background , as well as owning and operating its own professional race team , Elite Motorsports has separated itself as a premier dealer when it comes to motorsports transportation .
It ’ s helped Elite work closely with customers to find the perfect fit when it comes to trucks , trailers and motorhomes , which has made a tremendous difference over the years .
“ Not only do we use the products , we ’ re out there with the racers every week ,” Elite ’ s Michael Brotherton says . “ We know how they ’ re built and we have a lot of knowledge in that regard .
“ We have experience troubleshooting and we ’ ve been down that road . If someone has issues , we can help most of the time . The people we work with are our friends and we try to send them in the right direction .”
That ’ s been the mindset of the company since it started in 2006 . Brotherton has been there from the start , bringing his extensive experience to the team .
He raced Top Fuel from 1987-1995 and grew up in the sport , using products from small tag trailers to massive motorcoaches . After leaving the Top Fuel ranks , he became VP of Sales at Champion Trailers , taking that wealth of knowledge to Elite Motorsports in 2006 .
Brotherton has seen every variation of truck and trailer possible and has an in-depth knowledge of the brands in the industry .
That expertise is passed onto the customers to help ensure their purchase aligns with what they ’ re racing , how often they ’ re racing and other factors that might not be initially considered .
“ We have a lot of people who don ’ t have experience with trucks and trailers , and we try to keep them from making a mistake ,” Brotherton says . “ We have the perspective to know what works . We have that insight and we try to help so they ’ re not buying something that might not have enough power , might not be right for them , things along those lines . We try to help get them where they want to be .”
That ’ s especially valuable for newcomers to the sport , as Elite ’ s strong track record helping customers has made them experts in the truck and trailer field , especially when it comes to motorsports . It ’ s that attention to detail that can ’ t be found at a typical dealer .
“ They ’ re just selling a product ,” Brotherton says . “ Most don ’ t have the knowledge if you have a problem or how to help . That ’ s the insight we have .”
Brotherton said 2020 was “ probably the best year we ’ ve ever had ,” with truck and trailer sales skyrocketing during the COVID-19 pandemic .
In the midst of the public health crisis , racers still found a way to race , coming out in record numbers throughout the year . Trucks , trailers and motorhomes also become even more popular choices for families , using them to travel while not staying at hotels .
That was especially true for racing families , who saw an opportunity to make purchases that benefitted them on and off the track .
With impressive amenities — ones that rival a house - Brotherton noted the quality of life in a motorhome is far superior to a hotel room , putting further credence that it may be the perfect option for racers and their families .
Along with that , Elite ’ s stellar track record with treating customers right led to a standout 2020 . That success has been meaningful for Brotherton , but the company gets more satisfaction helping racers find the perfect match for their needs .
“ From Top Fuel racers to families in Jr . Dragster , we try to treat them all well ,” Brotherton said . “ We try to help people be successful and the more we ’ ve done that , the more successful we ’ ve been .” – JOSH HACHAT DI
December 2020 DragIllustrated . com | Drag Illustrated | 25