Drag Illustrated Issue 159, August 2020 | Page 76

DRAG ILLUSTRATED ROUNDTABLE As both participants and sponsors, JEGS and the Coughlin family have witnessed firsthand the excitement and energy surrounding bracket racing and sportsman racing in general this season. Seeing the racers come out in droves this summer, how surprising has that been? Is there a reason behind it? Jared Pennington: You would think financially almost everyone has been affected in some shape or form by this [coronavirus] and you would think disposable income might not be there, but we have seen the sportsman and bracket races excel this year. It’s crazy some of the car counts we’ve seen. We had a record crowd in July and we never really saw that coming until the pre-entries started piling in. Most races I’ve seen have experienced good car counts and performed really well. I think people got cooped up and maybe they were itching to get out there and race. There’s still certain areas of the country hampered by it and some tracks still aren’t open. I know Norwalk [Summit Motorsports Park] is closed for the year and we had the largest number of Ohio racers ever. We probably had 25-30 entries from northern Ohio. We also saw our highest number of first-timers, where nearly 35 percent of our crowd was first-timers. Kyle Riley: It’s been pretty amazing, actually. We’ve had three races during the pandemic and one of them was just put on because we saw an opportunity. Darlington sold out and the $1.1 Million topped out at 730 entries during a pandemic. It’s been very fulfilling and we’re seeing a lot of new guys. That’s a good sign. When the pandemic started, it kept the racing from happening and I think it made the racers even hungrier to race. It kept them from spending money and getting out there, so they were ready to go when racing rolled around. Scott Woodruff: I think it’s a good sign. To me, the sportsman racers are what financially make it all possible. With the NHRA business model, they need entry fees, sponsorship and they need fans. If it’s not a national event, they don’t need to have fans. They’re not basing their decisions on how many fans they can get in the stands. With all these COVID restrictions, it almost lends itself to strong division races because you don’t have to worry about the fans. Kyle Seipel: From your typical NHRA event, you have to look at it from a different perspective, but sportsman and bracket racing-wise, it’s thriving in my opinion for a lot of reasons. One of those, people are picking and choosing to go to closer events, and they’re going to a facility and having multiple chances to win. To be able to go to one venue and race three, four or five times within four days, that’s a big 76 | Drag Illustrated | DragIllustrated.com Issue 159