Drag Illustrated Issue 136, September 2018 | Page 66

PRODUCTS & PRESS STEERING IN A NEW DIRECTION ididit, LLC introduces a racing- targeted ZP Performance Steering line of retrofit competition columns, taking performance steering in a new direction. Long known for its premier uni- versal and retrofit steering columns for hot rods and custom builds, the company is introducing ZP Perfor- mance Steering—an ididit quality product for the street performance and sportsman racing markets. “We’re proud to roll out ZP Per- formance Steering, our newest ididit brand,” said Ted Keating of ididit. “When creating this new line, we wanted to bring the quality crafts- manship and attention to detail that have made our retrofit steering col- umns the gold standard in the Hot Rod and Resto-Mod world and engi- neer products aimed directly at the racing and performance markets.” The initial ZP Performance Steer- ing column line features two offer- ings, a base model for pure race/ strip applications, and the Pro-Lite column, which was released last year and has become a favorite for street-strip to road and touring high performance applications. At just 4.6 pounds, the ZP Base Model, the “Pro Fab” is a bare-bones, no-frills, retrofit column for drag racing and competition applications that has been stripped of turn sig- nals, tilt system and anything else that might add weight or get in the way of getting down the track. Meanwhile, the ZP “Pro-Lite” is a top-tier, lightweight column that retains all the safety features of a standard steering column to blend function with performance. Coming 66 | D r a g I l l u s t r a t e d | DragIllustrated.com in at less than 6 pounds, it nonethe- less provides all the creature com- forts needed for an enjoyable drive with features including self-cancel- ing turn signals, four-way flashers, horn wiring, 3-7/8” wiring plug and a 1” 48 lower shaft. It also collapses a full 5 inches for enhanced driver safety. ZP Performance Steering will also add the “Pro Prep” performance steering column to its lineup, bring- ing the safety of collapsibility to the sleek design of the ZP “Pro Fab” ret- rofit race column. ZP Performance Steering’s Pro Prep, Pro Fab and Pro Lite columns will also be available to be married with quick-release steering hubs. Ididit, LLC recently acquired Cal- ifornia-based quick release steer- ing hub and steering box company Schroeder Steering from Gary Schroeder. These Quick Release Steering Hubs (QRSH) will pro- vide performance customers with easier entry and exit into the driver’s seat. In fact, quick-release hubs can be added to any steering column, whether it is an ididit/ZP product or not. “We’ve taken the knowledge and engineering capabilities we’ve been developing in hot rod and custom circles since 1986 and applied them to the street/strip market,” Keating said. “Racers and performance en- thusiast are going to love the quality and versatility of the new ZP Perfor- mance Steering line.”  For further information on the new ZP Performance Steering line email [email protected] or call [phone]. Issue 136