Drag Illustrated Issue 114, October 2016 | Page 74

S

ince being founded in
1984 by engineers Spencer Eisenbarth and Ron
Armstrong, Racepak has
been leading the quest
to extract as much information as possible out of
race cars, pulling tractors,
hydroplanes, and just
about anything else with
an engine. What started
as one simple data logger
has expanded into a line of dashes, gauges, software, and data loggers for a variety of applications.
Drag racing has been especially to receptive to
the data acquisition products ever since legendary
nitro crew chief Dale Armstrong worked with the
company to develop the technology. Racepak’s
products can now be found on everything from
the most elite Top Fuel dragsters to near-stock
muscle cars competing on the
local bracket racing scene.
As Racepak continues to
evolve as one of the most forward-thinking companies in
drag racing, the company’s
higher ups realized they
needed a fresh, young face
to help represent the brand’s
image. Enter 31-year-old
Cameron Ferré, who started
taking sales and tech calls for
Racepak when he was still
in college. The former child
actor was recently moved up
to the new position of digital marketing coordinator, a
title that broadly describes
his tasks; creating and posting meaningful content on
Racepak’s Facebook, Twitter,
Instagram, and YouTube profiles, as well as heading up
the Team Racepak sponsorship search.
“I handle anything that’s digital,” Ferré says. “I
do a lot of tech videos and lifestyle videos to help
build the brand. The position is heavy into digital,
but it’s also basically being a brand ambassador.
Whether I’m on the track or I’m at a race track
representing the company, I’m out there doing it,
living it, and showing people that we’re not just
a bunch of people who sit in the office.”
As Ferré says, he’s not just a SoCal surfer boy
with a marketing degree. He’s been actively competing on the drag strip since age 13, using his
earnings from acting to purchase his own Junior
Dragster operation. The first-generation drag
racer worked his way up, gradually moving from
the sportsman ranks of Super Comp and Top
Dragster to the explosive world of nitro racing,
hopping in nostalgia Funny Cars, nitro-injected
A/Fuel dragsters, and most recently, NHRA Top
Fuel dragsters. He’s been competitive at every
level, having won Super Comp at the 2012 World
Finals, and appearing in Top Alcohol Dragster
final rounds at Indy and Pomona.
Ferré also recently made the ultimate move
up to what many consider to be the pinnacle of

Tech
Heavy
Hard work and dedication still make
the difference for digital steward
and Top Fuel hopeful Cameron Ferré

BY NATE VAN WAGNEN
PHOTOGRAPH BY RICK BELDEN

74 | D r a g

I l l u s t r a t e d | DragIllustrated.com

Issue 114