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Tesla Motors: Leading the Industry In
Electric Luxury Cars
10 years ago, if someone were to say that
cars would successfully run on high-energy batteries, which could keep up with
their gasoline counterparts –there would
be a few scowls, some laughter, and quite
a bit of openly skeptical responses. The
suggestion would have been outrageous,
and of course, infeasible to customers
and shareholders.
However, in the year 2014, Tesla Motors
has silenced the skeptics, converting the
dubiously theoretical into a marketable
reality. In fact, already the Tesla Motors
Model S has received a raving Consumer
Report magazine review, saying “the
Model S, which starts at $69,900, ranked
it with the best vehicles it has ever tested,” according to DelcoTimes.com. In
2013, Tesla Motors delivered 21,000 of
them; which comes as no surprise, since
this model has “the highest safety-ranking in America”. In addition, according to
a Jan 2014 Time Business article, Tesla is
also projected to make a $35,000 model
by 2017.
Here are a couple future projects that
Tesla Motors is developing with Straubel
as the CTO:
• Battery Swapping Stations – After a
demonstration at a luxurious event, Musk
was able to prove that they can swap a
battery within 93 seconds – faster than it

takes to fill up the tank. Their projected plan is that this service will be
available at Tesla’s supercharging
stations, and will cost from $60- $80.
The result is that you get a lightningfast ‘recharge’, and you are on your
way without ever setting foot outside
the vehicle, says Bloomberg’s Businessweek.
Note: Tesla is building what they call
Super Charger stations across the
country and across the world to allow you to charge your Tesla auto for
free. Buy a Tesla and the energy to
power the car can be free for life!
Granted it takes 20 minutes, but, that
time is coming down, too.
• 5-Minute-Charge Batteries – In another TechnologyReview.com article,
Straubel says that they may soon be
able to get the charging time down to
“five to 10 minutes”. Basically, the
conversion of the current from AC to
DC would happen outside the car,
while a computer regulates the
charging process.
A Game-Changing Idea, Planted In
Door County
The innovative developments, coming out of the Tesla Motors ‘shop’,
have the potential to change the
world. Very soon, we may see the
long anticipated movement from the