Door County NewsPixels™ & Wish Books & Brochures PERRY'S CHERRY DINER BRAND FOR SALE | Page 6

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1.Hard Assets.
● Our original custom made much loved
booths from our famous diner.
● Our original diner stools that date back
from the 30’s.
● Custom logo exterior sign packageTwo, 14’ custom aluminum frames
made backlit stars. LED neon strips
approx 60’. Our original cost almost 20
grand for this alone
● Our famous 5 spindle milkshake
machine.
● Our original famous stainless steel
milkshake cups.
● Significant other miscellaneous diner
equipment to be specified.

● Menus. All our unique menus and many
many menu items mix into and out of
the menus.
● Unique effective training methods.
● All the awards.
● Voted as Favorite Cafe’/Diner In Best Of
Wisconsin 3 Times.
● Named Restaurant Of The Year Once
● Best Cherry Pie In Door County Award
● All the press.
Lots of local, regional and some
national press. Including Chicago Magazine
& Travel And Leisure Magazine among
others.
3. Exclusive Business License For Door
County, WI (Kewaunee included.) Upfront
cost. (Length and ongoing customary license
2. Brand. Intangibles - Goodwill
fee to be negotiated)
● Brands reputation. All the intangibles
For all of Door County to do business
and goodwill that is associated with our in one or a variety of ways.
brand as mentioned throughout this
● Permanent location(s)
brochure.
● Mobile opportunities. Food trucks.
● Access to our methods/systems.
● Door County licensing opportunities sell
● Unique market position that we held.
menu items, to or through other
That really hasn't been filled.
entities?
● Family friendly. Brand that
●Ability to sell branded
always has and will continue
apparel and gifts and such to be a alcohol-free brand as
Sell Perry’s Cherry Diner
per license. A brand that does
Door County gear through
the right thing.
permanent or you mobile
● The unforgettable story of a
locations. Or via agreement
child named ‘Perry’ after the
with other retailers.
Diner. Parents from St Louis
●Format options - buyer
loved the place so much named their
choice.
little after it.
● Standalone / Strip mall / Inline non
● First in the region to go smoke-free in
traditional / mobile or a combination
1993.
of.
● Brands radio jingle available.
● If you choose a location that sets up for
and or needs a ‘drive-through’ a licence