How
to Write
Amazing
Blog Content
(That Keeps People Coming Back)
B
y now, you’ve probably heard the phrase
that “Content is King” right? Throughout
all of the algorithm updates Google has
released over the last six years – one thing
has never changed. Google loves to index fresh
content.
Content Marketing is an amazing strategy to find
and engage with loyal customers – and it’s only
increasing in popularity because 90% of customers prefer to learn about a brand through content vs ads.
But simply knowing that you need excellent content is one thing – actually creating it is a whole
other thing altogether.
Just recently, Google made an appeal to website
owners regarding their use of SEO techniques.
What the search engine giant essentially said
was that these techniques are not the most important considerations for ranking highly in the
search results.
The most important factor is that website own-
ers offer relevant and quality info to their readers. If you do that, Google will reward you with
better rankings in their search engine.
This has given rise to the term content marketing, which is simply a new name for a very old
concept. By publishing interesting and engaging
content for your website visitors, which converts
a percentage of them into regular visitors while
at the same time, attracting new ones too.
The ultimate purpose of content marketing is to
get your visitors to do something that you want
them to do. Such as to sign up for your newsletter or visit your brick and mortar location, and
buy your products & services.
But that begs the question: what is “interesting”
content?
A lot of people get it all wrong when it comes to
blog content. Too much self-promotion is the
fastest way to get a reader to click the back button so what should you feature instead?