You can give practical advice.
The words “how to” are two of the most commonly “googled” words, so take advantage of
it by answering questions that you think your
customers are probably asking. You can provide
tips or advice on ways to help them find new
solutions to problems relate to your industry.
Enlisting volunteers
for charity efforts.
Many recipients are willing to help out, and it elevates your “good guy” reputation when you don’t
always use your newsletter for promotional reasons.
All these things must adhere to two crucial rules:
(1) Rule 1 is that the info should be interesting for the reader.
(2) Rule 2 is that in some way or another, the info should
make your business look better.
Of course, there are lots of other
rules that pretty much go without
saying - Your newsletter has to be
readable, make sure that you don’t
have any typos or obvious grammatical errors that will give readers the
wrong impression. This is not something that you want to type up on
the fly. The more effort you put into
creating an awesome newsletter, the
more you’ll get out of it.