nesses will tell you, sending email newsletters is so much
better. Here’s why:
• It’s more affordable. You don’t have to invest a lot
of money sending out digital newsletters, because
you don’t have to print out anything. You don’t
have to spend precious man-hours stuffing these
printed materials into envelopes. Printing and
paying for postage is expensive too.
• It’s also more convenient. In comparison to traditional newsletter marketing – email newsletters
are easy to create, and take less time to reach
more people.
• It’s easy to track your efforts. With direct marketing, you know it’s working when your sales
spike up after launching a DM campaign. But if it
doesn’t work, you can’t really pinpoint the exact
reason.
But you can with free analytical tools inside your
newsletter service dashboard. You can find out
the percentage of emails that were opened,
whether you used an effective headline or not
and most importantly you can find out how many
of your recipients clicked on your call to action.
• Your newsletters are easy to share. With printed
materials like brochures, you can share them with
only a handful of people – and that’s if you’re
lucky.
But that’s one reason why email newsletters are
so great - subscribers share and forward your
newsletters to their own contact list. So if you
send something that your recipients will find a lot
of value in email is the perfect medium to spread
the word to their contacts.
Newsletter Topics
that Get Clicks
Y
our newsletter
should be helpful
and offer value in
some way – The
main objective is to help
your customer resolve
a specific problem related to your industry
and continue to engage
them – so when the time
comes, they come to you
for a solution. Some good
newsletter topic ideas to
get you started include:
Company News
People like getting an inside look at your business
(awards, nominations) and anything that happens
inside your company (new employee, charitable
event, etc)