DISADVANTAGES OF
REMOVING NEGATIVE REVIEWS
But these reasons alone for removing negative reviews doesn’t mean you should necessarily do so.
In fact, websites like Yelp, Facebook, and Google
don’t make it easy for you to remove negative reviews for one very simple reason— it damages the
credibility of the site and the business
Removing reviews is to remove trust People trust
review websites because they believe that by
and large the reviews are honest and unbiased.
To most people it’s an obvious red flag if they
only find positive reviews. There’s got to be some
contrast. You can’t please everyone and consumers know that. They will become suspicious if all
you have is raving reviews about your business.
REMOVING
REVIEWS IS TO
REMOVE TRUST
In this way, negative reviews are helpful because
almost 7 out of 10 consumers are more likely to
trust the reviews when they see that there is both
positive and negative reviews in the mix. In fact,
it’s been found that shoppers who read negative
reviews are actually 67% more likely to convert
than the average consumer.