Dojo Nation Dojo Nation - March 2015 | Page 54

Relationships Make a Business Successful I Marketing By Christopher James Perilli f you had to break down and say 1 thing, or 1 word that makes business success what would it be? Relationships. You see, you could have the best marketing the best lead generating site, the best brand, and the best copy but if you as a person have not come to terms with compassion, empathy and what makes you a human being, your business will suffer greatly. Success is not hard, what is hard is growing fostering and nurturing relationships that continue to grow long after your initial dealing. There are many thought processes about this, but the people whom I have met who are heavily respected, heavily invested, and have staying power know very well it’s more about helping others obtain their goals than it is to look like a rock star in selfies on instagram. The key part of STAYING successful is building relationships that help everyone succeed. Listening is another crucial part of building relationships, listening to peoples needs, wants, desires, pains, and fears are paramount to building that relationship. Without it, you are poking in the dark. Sometimes business Often business people don’t put enough stock people can operate like robots, with canned in growing relationships, and they focus too responses and scripts. There is nothing more much on numbers and percentages. While we frustrating to me than a canned response all have to do that as a business owner, withcreated to cover their butts and do nothing to out service, you can have the best product but help me when I am in a time of need. no one will repeat buy it. Service is the corner stone of success, NOT sales. If you have eve