Owner’s Corner
your community will be to participate in it.
We want your Summer Camp the be the
WORST kept secret in your town, so get
out there and start running your mouth!
5. Broaden the cast net to attract EVERYONE,
not just families looking for martial arts.
This is the most important step. When you
are marketing a “Martial Arts Summer
Camp” you are ONLY marketing to people
SPECIFICALLY seeking martial arts training.
But why market to the few when you can
market to the THOUSANDS of families in
your community? If you are a great martial
arts instructor, and have great instructors
on staff, then you are a pro at making
martial arts fun and exciting for everyone,
right?
educate families by attracting ALL TYPES
of kids into our programs for any reason
that inspires them! So, get out there and
start taking action now that you know the
Top 5 Ways to Crush Your Competition This
Summer!
Want more helpful tips from school owners
across the country who are running high
quality schools and enrolling tons of
awesome students? Go right now and
apply to become part of our FREE Facebook
community of Martial Arts School Owners
who are passionate about growing their
schools and enrolling more students than ever
before! Click here.
The Martial Arts Success Team is comprised
of Summer Camp and After School Program
experts, Duane Spires and Erica L. Martin.
Duane and Erica coach hundreds of school
owners across the nation, and are widely
considered the country’s leading experts
in running highly profitable and successful
Summer Camp and After School Programs.
We, at Martial Arts Success Team, want to
encourage you to think outside the box and
attract as many new students as possible!
Advertise your camp as a “Sports Camp”
which offers several different sports
activities, including martial arts. Many of
the coaching clients we work with offer
dance, cheerleading, martial arts, soccer, Visit the website below to gain INSTANT
basketball, etc. and they are literally access to a FREE 20 part video course for
CRUSHING their competition!
Summer Camp Success!
http://MartialArtsSuccessTeam.com
As martial artists we are able to differentiate
ourselves from other programs because we Sensei Erica Martin was literally born nto
focus on all the benefits parents want for martial arts and has evolved into a highlytheir kids, but many times we pigeonhole skilled and confident martial arts professional.
our marketing ONLY to families seeking She has an outstanding competitive record in
martial arts.
both national and international martial arts
tournaments. She was the youngest Blackbelt
Every parent wants their child to be to be certified through the parent organization
confident, focused, disciplined, physically of Authentic Martial Arts in Okinawa, Japan,
fit, and a leader in life, but many families and the youngest Blackbelt to ever be certified
aren’t aware that martial arts is the BEST as an instructor.
way to achieve those goals. It’s up to us to
Dojo Nation • March 2015
35