Owner’s Corner
business and life to the next level. The time is
NOW, so let’s do this!
Here Are The Top 5 Must Ways to CRUSH Your
Competition This Summer!
1. Market to your existing students who
already LOVE your programs! Let’s get
real for a second. If you aren’t running
a summer camp in your school you are
missing out on a HUGE opportunity! Not
only are you missing out on multiple six
figures of income for your school, you are
missing out on the opportunity to ATTRACT
new students to your existing programs!
Instead of looking at Summer Camps
as “babysitting” or “not for real martial
arts schools” start looking at it as a lead
generation program that you actually get
PAID for! If you are still reading, then you
have taken the first step to success, now
let’s get into the details.
Tell them about field trips, arts and crafts,
other sports activities, games and drills,
pizza parties, nerf wars and ninja dodgeball!
When you are marketing your Summer
Make sure all of your students and families
Camp to your existing students make sure
know that this summer, at your school will
you are talking about it EVERY class. The
be the best EVER!
culture of your school needs to shift to a
“Summer Camp Culture” right NOW. Hand
2. Your website needs to be the “shiniest
out flyers at the end of class. Get your
object” in town. I hate to break it to ya,
instructors fired up about how much fun
folks, but nobody looks at the yellow pages
this summer will be!
or the news paper for family activities
anymore. If your website looks like it’s a
If your instructors are excited their
screen shot of a bad 80’s movie (you know,
classes will be excited. Put Summer Camp
a bunch of mean looking tough guys in
banners up all around your school and put
karate uniforms dipping their knuckles in
a whiteboard in the front lobby that talks
glue and glass) you are losing out on new
about Summer Camp in bright colors.
students, daily.
Have your instructors talk about all the
exciting activities your Summer Camp
offers, do not JUST talk about martial arts!
When parents are