Although there is no one formula for strategic planning , there are required steps that optimize the value . The strategic planning process must mirror the cultural values and goals of the medical practice ; the process is very different for solo and small group practices than it is for large medical groups or hospitals .
Strategic planning can be a challenging process , particularly the first time it is undertaken in a medical practice . With patience and perseverance , as well as a strong team effort , the strategic plan can be the beginning of improved and predictable results for the business . At times when the practice gets off track , a strategic plan can help direct the recovery process . When strategic planning is treated as an ongoing process , it becomes a competitive advantage and an offensive assurance of improved day to day execution of the business practices .
Strategic planning can provide an overall strategic direction to the providers and managers of the practice and gives a specific direction to areas like financial strategy , marketing strategy , clinical development strategy and recruiting / retention strategy , to achieve success . Use of a consultant can help in the process and in the development of a strategic plan . Be leery , however , of consultants who seem to think that strategic planning means planning the whole organization and so they produce vast schedules showing what is going to happen to every tiny corner of the practice for years ahead in meticulous detail . In some ways , strategic planning is a structured form of brainstorming . As an outsider , the consultant can provide objectivity and serve as the " devil ' s advocate ," as well as a sounding board . In the end , however , the plan must have the authorship and ownership of the physicians and managers who must execute and follow the strategic plan . It must be their plan .
Strategic planning , when treated as a work in progress , rather than as a binder on a shelf , or a file in a computer , provides a medical practice with a real and lasting competitive advantage . A living strategic planning process will help direct the business to where you desire it to be . Strategic planning is your medical practice ’ s road map to your vision and to achieving a competitive advantage .
Issue 1 , 2017 Doctor ’ s Life Tampa Bay 17