TECH NEWS
WHY IS PROMO
HUTT SO GOOD?
Promo Hutt Online PR
words: MICK WILSON
Why did you decide to start
Promo Hutt?
Chris: “The company was borne
out of a unique understanding
of both the needs of record
labels and DJs. We set out to
provide DJs [with] the same
level of access as international
artists and bridge the gap in the
relationship between labels and
Chris Gorsuch
the people who buy their
music.”
Who do you envisage using
your services?
Chris: “DJs and record labels
from the electronic music
community will be the core of
our user base, initially, at least.
We’re dedicated to developing a
service that suits the needs of
Phil Asher
our users... it’s a fluid thing.”
Phil: “DJs of course, radio stations, sync clients,
discerning music fans. It’s a new approach and
caters to the casual DJ. From our point of view,
Restless Soul as a label want to get our music to an
even bigger audience. The more people that have
our music, the greater the chance of it getting
played. That’s important.”
What can Promo Hutt bring to the table that
other services can’t?
Chris: “The obvious attraction for subscribers is
music in advance of its official release. We’re also
enabling better connections between record labels
and their core subscribers. It’s also free for labels
to use!”
ACE IN THE PROMO PACK
Get ahead of the pack with Promo Hutt’s new digital online promo
service...
T
he internet is changing the way that labels,
DJs and producers go about their day-today business. It’s become a valuable tool.
One such digital innovation that is
designed to make life easier for the uber busy jock
and make sure that record labels target their music
to the right people is Promo Hutt.
This sleek online service is designed to take away
some of the strain for anyone who needs to get their
music heard and played. Once, record label promo
lists were the domain of high-profile superstar DJs.
Often those on the next tier down were missing out
on getting their hands on upfront tracks and, dare
we say it, some of these promo lists were as out-dated
as the ark. Labels wouldn’t benefit, as often the
promos would be sent to DJs who had long since past
their sell-by date or to DJs who weren’t even gigging.
Promo Hutt differs by engaging DJs from all walks of
life, giving them the opportunity to subscribe to the
labels and genres that suit them best.
086 djmag.com
Promo Hutt is an online monthly music subscription
service which has been integrated within another
online music service, Soundcloud. DJs and labels who
use Soundcloud can now link directly through this
portal to the Promo Hutt website by clicking on the
‘Get this Promo Now’ tab to sign up to the labels they
love and receive upfront releases before the music
arrives in the shops.
It also gives Soundcloud subscribers the option to
receive the recordings they like and click through to
Promo Hutt to obtain all the benefits of receiving prereleased music, just like those industry professionals.
Just one of the reasons why services like Promo Hutt
are vying to be the music lover and DJ’s best friend.
DJ Mag spoke with Chris Gorsuch from Promo Hutt
and DJ/label owner Phil Asher from Restless Soul to
get the label’s perspective as to why this kind of
venture is the future of music promotion…
“Get unreleased music at the same time as
professional DJs” — Doesn’t this defeat the
object of promotional use by allowing the
everyday man on the street access to music that
would previously have been for the select few?
Chris: “Traditionally, in electronic music at least,
there’s always been an avenue for the ‘everyday
person’ to get pre-release music. From buying
white labels from under the record store counter,
CD pools to club sales. We’re bringing a fresh digital
angle to this idea to fill the demand for exclusive
and upfront music. Allowing music lovers a choice
of legitimate channels to choose from should be
viewed as a positive step. Promo Hutt helps DJs to
progress and gain exposure and gives record labels
feedback from a group that is not traditionally easy
for labels to connect with in a meaningful way.”
Phil: “Certain DJs will always receive promotional
music for free, it’s integral to the job. With
technology the rise of the DJ is insane — this
service helps the beginners feel like professionals
and gives an edge over those not using the service.
Remember it’s what you play that counts. Music will
always have a degree of exclusivity, the privy few
who get tracks straight from a producer or label,
months before any scheduling has even been
planned. So there’s always going to be special
tracks that only a certain few have.”
promohutt.com
djmag.com 087