FEATURE: ØRJAN NILSEN
Ø
...when you get back home from a tour
you are so inspired and all you want
to do is go straight down and click. You’ll
have it all in your head. It’s almost like you
accumulate all the ideas while on tour. It’s pretty
cool when you get back home with all these ideas.
I ?nd it interesting that Twitter and Facebook can be
used as a gathering tool, do you enjoy using social media
in this capacity?
Oh de?nitely! We did it one time before actually. My manager Phillip
and I were in Slovakia and we had no idea what to do. The promoter
was basically absent. We had no idea where he was and he didn’t even
contact us. We basically went on Twitter and Facebook and said we were
in Slovakia and asked if anyone knew the local scene and to help us out.
We were bored.
How about Soundcloud as a tool? I would imagine you
get the same immediate response on tracks using it as
well.
We’ve tried to put more and more up on Soundcloud, but the thing is
that I’m starting a radio show. Soundcloud is going to be a place where
people can hear it again, but I think it’s going to be on Serius XM, which
is North American exclusive.
I’ve noticed a plethora of other Armada artists
developing radio shows as well. What has been your
motivation behind this step.
My fans! I had a radio show back in the day, but I didn’t have time for
it because it was a two-hour radio show. Lately it has been a bit of a
demand to have a radio show. I’m actually really eager to do it again.
So what plans do you have with your brand new record
label ‘In My Opinion’?
The same name as my album, it’s something I’ve been toying around with
for quite some time, but this was the perfect moment for it. I’ve already
made several releases for it, collabs with people from my city. There’s
some sort of movement in my city about making trance music and house
music, so I have 3 or 4 producers in my hometown who are actually able
to make music. I’m de?nitely looking for demos all the time.
What convinced you to making the jump to do this?
It’ll give me control over my own development as well as being able to
sign stuff I really like. You get so many promos and demos that you don’t
have anywhere to put them. If I think a track is good I need some place
to sign it, and I need a place to do that. This was the next logical step in
my career. Also if I produce a t