You have even made custom knobs for the modules, are the aesthetics of your systems something you make a priority?
Well I guess our art background makes that aesthetic stuff automatically :) so we focus more on the instruments themselves and that seems to be the priority. Luckily we have awesome friends that do all our graphics - the Anymade Studio and they really push the look of our stuff and make our brand something special. They also enjoy working with us because we are not normal clients and they can afford to make more extreme jokes in more progressive designs.
I think BASTL deserve an award for the most creative and fun stands at shows. Where did the idea to do something so different come from?
Haha thanks ! Well if you look at my diploma project it must become obvious https://www.youtube.com/watch?v=eUeHUuyPa84
Basically it is art installation that I finished my art school with. From this point to our show stands there is very direct link. We tried it the first time and it simply worked. I also really enjoy making these installations. At Superbooth for instance we showed the Hendrikson module that interfaces with the guitar and guitar pedals, but we didn't want people play guitar at our booth so I made the robotic self playing guitar that you could sequence with a modular. That was fun!