District Home Magazine Spring I - 3/15 | Page 22

Compass: A New Direction in DC Real Estate District Home Magazine chatted with Robert Reffkin, founder and CEO of Compass, and Lindsay Reishman, president of Compass Washington, DC, to learn about the tech-focused brokerage, which recently expanded to the DC market. The brokerage has plans to expand nationally to 10 cities in the next two years with Miami as the next market. Compass entered the DC market in 2014 through the acquisition of Lindsay Reishman Real Estate (LRRE). LRRE was an ideal partner for Compass because of the type of market found here in DC, the volume of the firm’s transactions, and the leadership provided by Lindsay Reishman. Robert Reffkin explained, “Compass can only expand with great leaders, and when I asked agents in the DC area who they respected most, the response was Lindsay.” The acquisition has been rewarding for all involved. Compass, recently valued at $360 million, has already benefited by having knowledgeable agents in place to attract others with similar values. As a result, the DC team has nearly tripled since the acquisition. Since its inception, Compass has raised more than $70M from investors including Founders Fund, Goldman Sachs, and Kenneth Chenault, Chairman and CEO of American Express. Compass offers a broad range of services to agents, priding itself on its data-driven valuation and pricing tools. Compass employs 21 engineers, recruited from companies including Google, Twitter, and Facebook, and the firm builds and manages technology in-house. The brokerage wants to provide agents with a tremendous experience and the support they need to grow their businesses. And, although Compass is known for its advanced technology, the culture of the brokerage is what really sets it apart. As Robert Reffkin told DHM, “Compass doesn’t hire with a mind on revenue but more on culture. We want the best company five years from now, not one month from now.” Robert elaborated, “Technology is something agents see value in, but vision, people, and leadership is what attracts people.” Both Robert and Lindsay expressed that the team aspect is key for Compass and is what makes Compass different from other agencies. In support of its agents, the management is creating a collaborative environment in which a creative studio crafts targeted marketing solutions and a dedicated development team builds intuitive digital products for clients and agents. But, of course, the ultimate goal is to provide the best client experience possible. Compass will open a second office in DC in March, located in Capitol Hill, and is looking for additional opportunities. IS S UE NO. 2 2 3